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It's 11 a.m., do you know where your audience is?
One of the often-overlooked aspects of employee communications is
really understanding the audience. Companies often think they know
them, because everyone works in the same company. However, what's
important to one group of employees is often much less so for others.
Knowing your audience isn't about where they sit. It's about where
they are mentally -- are they ready to receive your message.
Our solution? Make sure you identify the various audiences you are
trying to reach, what is important to them now, what will be important
at the time the message is communicated, what resistance you may
experience and how your communication meshes or competes with other
messages they may be receiving.
Contact us for help in identifying and reaching your target audience(s):
tom@thomascg.com
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Employee Communications
How, what and when you communicate to your employees
can have a significant impact on individual, unit and company performance.
Communication is the first thing that gets blamed when something
goes wrong, so when you need to communicate the right message the
right way at the right time, turn to a professional with a proven
track record of success.
Thomas Communications Group has the skills,
creative vision and talent to develop and deliver more than a communication
plan and
documents – we deliver integrated communication solutions.
Human Resources
Communicating policies, particularly policy changes, can often come
across as a list of "thou shalt nots." The intention
isn't to tell employees what not to do -- you want to provide guidelines
for actions and behavior in the workplace. We can help you craft
messages that get the point across, without alienating your employees.
A creative, maybe even humorous, solution will clearly inform employees
and make them aware of crucial internal business practices.
For example, when one company was experiencing problems with food
disappearing from the break room refrigerator, the first thought
was to send out a stern email reminding employees about the penalty
for stealing, etc. We stepped in and crafted a communication that
was both humorous and effective, and generated positive feedback
from employees. A simple example? Yes. An effective solution? You
bet.
Newsletters
Good writing and editing can make the difference between a newsletter
that is respected as informative about your company or organization,
and something that most employees won't take home to share with
the family.
Newsletters are often overlooked as crucial communication
vehicles to employees and customers, but at Thomas Communications
Group, we
understand the value of well-written words and impact that knowledge
has on success. Put us to work on your newsletter and you'll have
an award-winning journalist and editor helping you craft articles
that support the company's overall communication efforts.
Intranets/Portals
A company's internal Web presence says a lot about the commitment
to open communication and knowledge sharing across the organization.
An effective intranet site and/or employee portal is an extremely
effective way to enhance intellectual capital and put problem-solving
tools and information within easy reach of employees and work groups.
Whether it's a relatively small site that is an internal arm of
the company's overall Web efforts, or a dynamic, interactive business
tool combining information with web-based systems, we can help you
develop your approach, design and supporting communications. Recent
projects include designing the employee entrance to an Employee Self-Service
application, including the additional step of providing instructional
materials on how to access the system, and direct mail pieces to
communicate login information.
Change Management
Although this item appears last on the page, it is by no means the
least important. Organizational changes can rarely have enough
communication. But even worse than not enough communication is
the wrong communication. Preparing an extensive, comprehensive
communication plan can help ensure success in any change management
process. Here are a few recent projects where we have had a positive
impact:
* Transitioning employees to paperless paystubs.
* Increasing payroll direct deposit percentage, thereby lowering operating
costs.
* Motivating employees to utilize preferred purchasing methods
* Moving to a new Travel & Entertainment card and employee-paid billing.
* Switching to online travel booking instead of live agent assistance.
For more information on how Thomas Communications Group can provide
you with Human Resources communications solutions, contact us at
(757) 650-1690 or via email: tom@thomascg.com
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